Navigating insurers' methods for getting reimbursed for at-home COVID-19 tests can be complicated. It usually involves cutting bar codes off the box, filling out an online form, then printing that form and mailing it to the insurer.
Detroit entrepreneur Ian Sefferman and colleagues in Seattle have streamlined that process with a new website called Goodbill.
The site, and eventually coordinating mobile app, works by uploading your insurance card and the appropriate bar codes on the tests and automates the reimbursement process for the user.
But the product isn't really designed to help only with COVID testing reimbursement. Sefferman and his business partner Patrick Haig launched Goodbill in December with plans to capitalize on new federal regulations that forced hospitals to publish pricing data.
"We saw this (COVID-19 testing reimbursement) as a way for us to come on to the scene," Haig said. "Our entire goal is to make consumer life easier in the health care system. There was a lot of confusion when the government (as part of an Obamacare mandate) ordered insurance providers to pay for testing. We realized we could use the product we already built."
The real goal of Goodbill is to aid in navigating the often confusing world of medical bills. Few consumers use hospitals' transparency data, Crain's reported last year.